Hello Bleu Research: Cannabis & CBD Advertising Rules Tracker 2027,Updated 2026-10-29,https://hellobleu.com/research/cannabis-advertising-rules/

Who takes the ad?
Platform,THC cannabis (state-legal),"Hemp THC (delta-8, etc.)",Ingestible CBD,Topical CBD,Accessories,Source
Google Ads + YouTube,Banned (Canada pilot only),Banned,Banned,"Restricted: CA, CO, PR only + certification",Banned,https://support.google.com/adspolicy/answer/15595718
"Meta (Facebook, Instagram)",Banned,Banned,Banned: Blocked in practice,"Restricted: US, 18+, LegitScript + written OK",Banned,https://transparency.meta.com/policies/ad-standards/restricted-goods-services/drugs-pharmaceuticals/
TikTok,Banned,Banned,Banned,"Restricted: US, 25+, sales rep + LegitScript",Banned,https://ads.tiktok.com/help/article/tiktok-ads-policy-healthcare-pharmaceuticals
X,"Restricted: Brand ads only, 21+, licensed",Unclear,"Restricted: Brand ads only, no sales","Restricted: 21+, licensed, certified",Banned,https://help.x.com/en/business-and-advertising/drugs-and-drug-paraphernalia
Snapchat,"Restricted: Limited, via advertiser form",Unclear,"Restricted: Limited, via advertiser form","Restricted: Limited, via advertiser form",Not addressed,https://www.snap.com/ad-policies
Reddit,Banned (Canada only),Banned,Banned,"Restricted: US, 21+, 6 states excluded",Banned,https://business.reddithelp.com/s/article/recreational-drugs-policy
LinkedIn,Banned,Banned,Not addressed,Not addressed,Not addressed,https://www.linkedin.com/legal/ads-policy
Pinterest,Banned,Banned,Banned,Banned (no-CBD hemp oil only),Banned,https://policy.pinterest.com/en/advertising-guidelines
Microsoft Advertising,Banned,Banned,Banned,Banned,Banned,https://help.ads.microsoft.com/#apex/ads/en/60354/-1
Amazon Ads,Banned,Banned,Banned,Banned,Banned,https://advertising.amazon.com/help/GZS8A5XCFQJTS88N
Spotify,Unclear (US page unavailable),Banned,Unclear,Unclear,Banned,https://ads.spotify.com/en-NL/help-center/advertising-policies/

"State rules, side by side"
State,Audience rule (share 21+),Billboards & outdoor,Online & social,Claims & warnings,Source
Alaska,No general %. Events: max 30% under 21,"Not within 1,000 ft of child-centred sites; billboards banned for all advertisers under state law",Websites verify 21+; location ads only via 21+ opt-in apps,No therapeutic claims; 5 required warnings,https://www.law.cornell.edu/regulations/alaska/3-AAC-306.770
Arizona,"73.6% for online, social and sports sponsorships","Not within 1,000 ft of schools, churches, parks; no airport or transit ads",Age affirmation for direct messages,No known-false health claims; under-21/pregnancy warning,https://www.azleg.gov/ars/36/02859.htm
California,71.6%,"No interstate or border-crossing highways; 1,000 ft from schools and youth sites",Age affirmation; license # on web ads,No false or misleading claims; license # required; no free-product promos,https://www.law.cornell.edu/regulations/california/4-CCR-15040
Colorado,71.6%,"Not within 500 ft of schools, places of worship, playgrounds",No pop-ups; location ads only via 21+ opt-in apps,"No ""safe because tested"" claims; overconsumption notice on concentrate ads",https://www.law.cornell.edu/regulations/colorado/1-CCR-212-3-3-720
Connecticut,90%,"11 p.m. to 6 a.m. only; 1,500 ft buffer; no vehicle or transit ads",Websites verify 21+; location ads only via 21+ opt-in apps,No therapeutic claims; warning on 10% of the ad,https://law.justia.com/codes/connecticut/title-21a/chapter-420h/section-21a-421bb/
Delaware,85%,"Banned (billboards, posters, building sides)",Age screen; 21+ notice on social and app ads,No health claims; 4 required warnings; no free product,https://www.law.cornell.edu/regulations/delaware/4-Del-Admin-Code-SS-5001-10.0
Illinois,Not specified,"Not within 1,000 ft of schools, parks, libraries; no transit or public property",Not specified (rules apply to any medium),Health claims banned; no leaf imagery; no giveaways,https://codes.findlaw.com/il/chapter-410-public-health/il-st-sect-410-705-55-20.html
Maine,Not specified in statute,"Not within 1,000 ft of schools; state sign law bans most roadside signs for all advertisers",Unsolicited internet ads restricted; use platform 21+ gates,No misleading content; regulator may ban health claims,https://legislature.maine.gov/statutes/28-B/title28-Bsec702.html
Maryland,85%,Outdoor ads generally banned (limited signs),21+ notice on every social post,Medical claims need evidence; 21+ notice required,https://mgaleg.maryland.gov/mgawebsite/Laws/StatuteText?article=gab&section=36-903&enactments=false
Massachusetts,85%,"Per state and local law; no vehicle, bus stop, transit or airport ads",Websites verify 21+; 85% rule applies to social,Curative claims need evidence; mandatory warning; coupons and loyalty ads barred (law to loosen pending). Question 8 (3 Nov 2026) would end adult-use sales from 2028,https://www.law.cornell.edu/regulations/massachusetts/935-CMR-500-105
Michigan,70%,Local rules only (state ban bill pending),Audience rule applies,Only FDA-qualified health claims; required warnings,https://www.law.cornell.edu/regulations/michigan/Mich-Admin-Code-R-420-507
Minnesota,70%,Banned (2 signs on own property),No pop-ups; verify age before direct ads,No unverified health claims; regulator's warning text required,https://www.revisor.mn.gov/statutes/cite/342.64
Missouri,Not specified,Local rules only,Not specified,Therapeutic claims only if FDA-approved; no child appeal,https://regulations.justia.com/states/missouri/title-19/division-100/chapter-1/section-19-csr-100-1-100
Montana,Not specified (electronic ads only),"Banned; no TV, radio or print either","Social accounts private, 21+ followers; no pop-ups",No health claims,https://www.law.cornell.edu/regulations/montana/Mont-Admin-r-42.39.123
Nevada,70% (regulator guidance),"Not within 1,000 ft of schools, parks, libraries; no transit",Same rules as other media,No false claims; 2 required statements,https://ccb.nv.gov/wp-content/uploads/2021/05/2021-CCB-Advertising-Guidance.pdf
New Jersey,71.6%,Own premises only; 200 ft from schools; no TV/radio 6 a.m. to 10 p.m.,Location ads only via 21+ opt-in apps,Comparative or safety claims need 2+ studies; required warning,https://www.law.cornell.edu/regulations/new-jersey/N-J-A-C-17-30-17-2
New Mexico,70%,"Not within 300 ft of schools, daycares, churches; no transit or broadcast",No pop-ups,Health claims need evidence; required warnings,https://www.law.cornell.edu/regulations/new-mexico/N-M-Admin-Code-SS-16.8.3.8
New York,State 21+ population share (75.9%),Banned; 500 ft from schools; no transit,"Email, SMS, own site or 21+-only sites; models 25+",No medical or wellness claims; required warning box,https://cannabis.ny.gov/part-129-guidance
Ohio,No % (no media likely to reach under-21s),"Banned; no broadcast, transit or stadium ads",Age affirmation on websites; no internet-programming ads; every ad needs written regulator approval,"No health benefit words (even ""relaxing""); all promotions banned",https://codes.ohio.gov/ohio-administrative-code/rule-1301:18-4-22
Oregon,70% (incl. billboards),Allowed if 70% rule met; no public handbills,Websites verify 21+; location ads via 21+ opt-in apps,No therapeutic claims; 3 required statements,https://www.law.cornell.edu/regulations/oregon/Or-Admin-Code-SS-845-025-8040
Rhode Island,85%,Allowed; not within 500 ft of K-12 schools,Online and social must be 21+ only,"No unproven therapeutic claims; symbol, license # and 21+ statement",https://rules.sos.ri.gov/regulations/Part/560-10-10-2
Vermont,85% (general-public ads presumed to fail),State Billboard Law bans billboards for all advertisers,Submit ads before running; text-only social posts,No health claims; exact regulator warning,https://ccb.vermont.gov/sites/ccb/files/documents/Advertising.Guidance_2.2.2026_A.pdf
Washington,Not specified,"Roadside billboards only for store identification; 1,000 ft buffer; no transit",No targeting non-residents,No therapeutic claims; 4 required warnings (not on outdoor ads); no giveaways,https://app.leg.wa.gov/wac/default.aspx?cite=314-55-155