Google & Facebook ads built to sell.
Google Ads management and Facebook and Instagram ads for small businesses, run by a team that builds every campaign around leads and sales, not clicks. $999 a month for management of both platforms, with your ad spend billed by Google and Meta.
- $999 a month to manage Google and Meta together
- Conversion tracking set up properly from day one
- Ongoing bid, budget, audience and creative optimisation
- Experience in restricted niches like CBD and wellness
Hello Bleu · Offices in Virginia, USA and Karachi, Pakistan · Serving the US and UK
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Client results from a Hello Bleu PPC campaign for a wellness brand. Client name withheld.
What does a Google Ads and Facebook ads management service do?
A PPC management service plans, builds and runs your paid campaigns on Google (Search, Display, Performance Max) and Meta (Facebook and Instagram), sets up conversion tracking, then keeps optimising bids, budgets, audiences and creative. Hello Bleu charges $999 a month to manage both platforms; ad spend is paid to Google and Meta directly.
What's included
Everything it takes to run paid campaigns properly, on both platforms, for one monthly fee.
Google Ads
Search, Display, Performance Max and remarketing campaigns, built on keyword and competitor research.
Facebook & Instagram ads
Awareness, traffic, lead and sales campaigns plus retargeting, with audience and creative testing built in.
Conversion tracking
Tracking set up on Google and Meta so every campaign is judged on leads and sales, not just clicks.
Budget planning
We look at your goals, offer and current numbers, then split budget across platforms, audiences and campaigns.
Ongoing optimisation
We cut wasted spend and keep adjusting audiences, keywords, bids, placements, messaging and creative.
Monthly reporting
A clear report on spend, leads, cost per result and what's winning, with next month's plan.
How it works
From audit to optimised campaigns.
Free ads review
We look at your current accounts (or your market, if you're starting fresh), your offer and your goals, and tell you what we'd do.
Build & launch
Tracking first, then campaign structure, audiences, ad copy and creative direction. Launch, then test.
Optimise every month
Shift budget to what's working, cut what isn't, and report back on the numbers that matter: cost per lead, cost per sale and ROAS.
Simple, published pricing
Management fees only. Your ad spend is billed by Google and Meta.
PPC
Full management of Google Ads and Facebook and Instagram ads.
- Campaign planning & setup
- Conversion tracking
- Budget allocation across platforms
- Ongoing optimisation & testing
- Monthly report & recommendations
Ad spend billed by the platforms.
Get my free reviewPPC + SEO
Ads for leads now, SEO for cheaper leads later.
- Everything in PPC
- Full SEO package ($1,199 on its own)
- One team, one report
PPC + Design
Ads plus unlimited design, so you never run out of fresh creative to test.
- Everything in PPC
- Unlimited ad creatives & graphics
- Multiple versions for testing
Why it's worth getting right
Clicks keep getting more expensive. Every wasted one costs more than it used to.
| Benchmark | Figure |
|---|---|
| Average Google Ads cost per lead (WordStream, 2025) | $70.11 |
| Industries where cost per click went up (WordStream, 2025) | 87% |
| Hello Bleu restricted-niche campaign | 5x ROAS on $30/day |
That's why we set up tracking before anything else and judge every campaign on cost per lead and return on ad spend. If a campaign isn't paying its way, we change it or turn it off.
Real results
Read the full write-ups on our website.
5x ROAS in a restricted niche
How a wellness brand turned $10,508 of Google Ads spend into $52,799 in revenue.
Read the case study →CBD & cannabis marketing
How we run SEO and paid campaigns for brands the platforms make it hard to advertise.
See cannabis marketing →See all our work
SEO, PPC, design and web projects for brands in the US, UK and beyond.
View our work →What our clients say
Verified clients, in their own words.
“Working with Hello Bleu has been a game-changer for our business. Their keen observance and thorough approach ensure no detail goes unnoticed.”
“The team at Hello Bleu is fantastic! Their strategic insights and creative approach have taken our marketing to the next level.”
Frequently asked questions
How much does Google Ads management cost?
Hello Bleu charges $999 a month to manage Google Ads and Meta (Facebook and Instagram) ads together. Your ad spend is separate and is billed directly by Google and Meta, so you always own the account and see exactly what was spent.
How much should a small business spend on Google Ads?
It depends on what a click and a customer are worth in your market. WordStream's 2025 benchmarks put the average Google Ads cost per lead at $70.11, with CPCs rising in 87% of industries. One of our clients, a restricted wellness brand, started at $30 a day and turned $10,508 in spend into $52,799 in revenue.
Do you manage Facebook and Instagram ads too?
Yes. We run Meta campaigns for awareness, traffic, lead generation, sales and retargeting, with ongoing audience and creative testing. Most clients run Google to capture people already searching and Meta to reach new buyers and bring visitors back.
Can you advertise CBD, hemp or wellness products?
Often, yes, within each platform's rules. Google and Meta restrict these categories, so campaigns have to be built carefully. Our 5x ROAS case study comes from a restricted wellness niche. This isn't legal advice, and policies change, so we check them before every launch.
What do I get in the monthly report?
Campaign performance, budget spend, leads or conversions, cost per result, platform comparison, winning audiences and creatives, and our recommendations for next month.
Is there a minimum ad budget?
There's no fixed minimum, but very small budgets take longer to give clear data. We'll recommend a starting budget on your free call based on your market and goals.
Read before you decide
Straight answers from our blog, The Bleu Print.
How much does SEO cost?
Monthly retainers, hourly rates and one-off projects in the US and UK, and what each price tier actually buys you.
Read article →Can you advertise CBD on Google & Meta?
What Google and Meta actually allow for CBD in 2026, how LegitScript works, the UK rules, and the compliant tactics that still sell.
Read article →SEO vs PPC
Costs, speed, ROI and risk compared, plus a simple framework for where your next marketing dollar should go.
Read article →Sources: WordStream by LocaliQ, 2025 Google Ads Benchmarks (average cost per lead and CPC trends, via Search Engine Land). Client data from Hello Bleu campaigns, client names withheld.
Make every
click count.
Tell us what you sell and what you spend. We'll show you where the wasted budget is and what we'd build instead. Free, no obligation.