Paid Campaigns
Built to Perform.

Running ads is easy. Running ads profitably is the harder part. We plan, launch and optimize paid campaigns across Meta and Google with a clear focus on performance. Every decision is tied to your goals, your budget and what is actually feasible for your business.

What Our PPC Management Includes

01

Meta Ads

We create and manage campaigns across Facebook and Instagram based on your business goals. This can include:

Awareness campaigns
Traffic campaigns
Lead generation
Sales and conversion campaigns
Retargeting
Audience testing
Creative testing
Campaign scaling

02

Google Ads

We help your business appear when people are actively searching for what you offer. Our Google Ads services can include:

Search campaigns
Display campaigns
Performance Max campaigns
Remarketing
Keyword research
Competitor analysis
Ad copy
Conversion tracking

03

Budget Analysis and Allocation

More budget does not automatically mean better results. We assess your goals, audience, offer and current performance before recommending where your budget should go. We then divide spending across platforms, audiences and campaigns based on what gives your business the strongest opportunity to grow.

04

Campaign Planning and Creation

We build campaigns from the ground up. This includes:

Campaign objectives
Audience targeting
Funnel planning
Offer positioning
Ad copy
Creative direction
Budget allocation
Tracking setup
Launch and testing

05

Ongoing Optimization

Campaigns need constant attention. We monitor performance, identify wasted spend and make regular changes to improve results. This may include adjusting audiences, budgets, placements, keywords, bidding, messaging or creative. Our focus is on improving the numbers that matter, including:

Cost per click
Cost per lead
Cost per acquisition
Click-through rate
Conversion rate
Return on ad spend

06

Monthly Reporting and Reassessment

Every month, we review what worked, what did not and where the next opportunity sits. You receive clear reporting on:

Campaign performance
Budget spend
Leads or conversions
Cost per result
Platform performance
Winning audiences
Winning creatives
Next-month recommendations

How We Manage Your Ads.

Tracking comes first. Every later decision is made on leads and sales, not clicks.

01

Set up tracking

Conversion tracking on Google and Meta before a cent is spent, so we can see which ads bring in leads and sales.

02

Build the campaigns

Campaign structure, keywords, audiences, ad copy and creative, built around your offer and what your budget can realistically cover.

03

Optimise

We cut wasted search terms and placements, move budget to what converts and keep testing new ads and audiences.

04

Report and reassess

A monthly review of spend, cost per result and return, with clear recommendations for the next month.

Working out a budget? Try our free Google Ads calculator.

Real Account, Real Numbers.

A restricted niche, a $30-a-day budget and no account history to start from.

5x ROAS

A wellness and microdosing brand turned $10,508 of Google Ads spend into $52,799 in tracked revenue, at $18.33 per conversion.

Read the Google Ads case study →

$999/mo

One flat management fee for Google and Meta ads, not a percentage of your spend. See how that compares on our PPC management pricing page.

See PPC pricing →

PPC Management FAQ.

How much does PPC management cost?

We charge a flat $999 a month to manage Google and Meta ads. Your ad spend is paid directly to the platforms. Full details are on our PPC management pricing page.

How much should I spend on Google Ads?

It depends on your cost per click and how many leads you need. Our guide to how much Google Ads costs has cost-per-lead figures by industry, and the Google Ads calculator works your budget out backwards from your lead target.

Can you run ads for restricted products like CBD?

Often, within each platform’s rules. Our 5x ROAS campaign was in a restricted niche. Before you spend, read the current CBD advertising rules on Google and Meta.

Should I start with SEO or PPC?

PPC brings leads in now, SEO keeps paying off later. Most businesses need both at different stages. Here is how to decide: SEO vs PPC.

Do you manage Google and Meta together?

Yes. One fee covers both. If you want SEO as well, our SEO + PPC bundle is $1,599 a month.

Turn Ad Spend
Into Growth.

Let's build paid campaigns that are planned properly, tracked clearly and optimized for real business results.

Book a Free Call

Paid CampaignsBuilt to Perform.