The Bleu Lab

Free marketing tools
for small businesses.

The calculators we use to plan our clients' budgets. Free for any business, no sign-up, answers in seconds.

Explore the tools →Book a Free Call

Pick a tool.

Each one runs right in your browser. Nothing to download, and no email needed to see your results.

Google & Meta ads

ROAS & break-even ROAS calculator

Find your return on ad spend, the ROAS your margins need to break even, and what your ads really made you after costs.

Free/forever

Open the calculator →Google Ads

Google Ads budget calculator

Tell us how many leads you want. We'll work backwards to your monthly and daily budget, cost per lead and expected revenue.

Free/forever

Open the calculator →SEO

SEO ROI calculator

See what ranking for your keywords would be worth in visits, customers and revenue, and how fast it would pay back your SEO spend.

Free/forever

Open the calculator →Planning

Marketing budget calculator

Find out how much to spend on marketing based on your revenue and growth goals, and how to split it across SEO, ads and content.

Free/forever

Open the calculator →
We built these for our clients.Now they're yours.Free tools,no sign-up.

Coming soon.

More tools in the lab. Want one sooner? Tell us on a call.

Marketing ROI calculatorSoon
CPM, CPC & CTR calculatorSoon
Instagram engagement rateSoon
Free website graderSoon

Why free?

No paywall, no fake "free trial". Here's the deal.

01

Free, for real

No sign-up and no email needed. The maths runs in your browser, so the numbers you type stay on your screen.

02

Built from real campaigns

These are the same formulas our team uses to plan SEO and ad budgets for our clients in the US and UK.

03

Help when you want it

If your numbers raise questions, send them over or book a free call. We'll tell you honestly what we'd change.

Let's talk.

Send us your details and what you're working on. A strategist from our team will reply with what we'd change, free and with no obligation.

  • A real reply from our team, not an auto-responder
  • Honest advice, even if it's "you don't need us yet"
  • Lock in 20% off your first package when you start
Book a free 30-minute call
Free review

Get a free marketing review

Tell us the basics and we'll walk you through what we'd change.

Free and no obligation. We reply from connect@hellobleu.com. See our privacy policy.

Prefer to talk first? Book a free call →

Numbers are step one.
We'll handle the rest.

Book a free call and lock in 20% off your first package when you start.

Book a free call