Google applies its strictest trust standards to wellness and microdosing products under YMYL guidelines.

FDA restrictions on health claims severely limit the content angles that typically drive organic rankings.

Mainstream publications avoid linking to alternative wellness brands, making backlink acquisition uniquely difficult.

Google Keyword Planner strips volume data for this category, forcing keyword research to start with limited visibility.

Core and spam algorithm updates, announced and unannounced. We adjusted strategy every time.

A mild bot attack hit the site. We identified it early and protected rankings before any damage could take hold.

Inventory shortages interrupted demand at key moments. We kept search presence strong so every restock sold through quickly.