Google classifies cannabinoid products as YMYL content, the strictest trust bar in search.

FDA restrictions on health claims limit the content that normally drives organic rankings.

Mainstream publications avoid linking to cannabis brands, making backlinks nearly impossible.

Google Keyword Planner strips cannabinoid terms, so research starts harder than every other niche.

Core and spam algorithm updates, announced and unannounced. We adjusted every time.

The client removed top-converting pages mid-campaign. We rebuilt the funnel around what remained.

Best-selling products went out of stock repeatedly. We kept demand high enough to sell through every restock.

A spam attack hit the site. We caught it and protected rankings before any damage took hold.