A Hello Bleu Original
Zyra is our own sister company, a sanitary care brand built entirely in house. From identity to packaging to content, every piece was designed from a blank canvas.
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Zyra is our own sister company, a sanitary care brand built entirely in house. From identity to packaging to content, every piece was designed from a blank canvas.
Designed to stand out on shelf and feel considered in hand.
Front
Back
Cycle Pack
The full identity system behind Zyra, page by page.
Our own brand, designed end to end.
Zyra is Hello Bleu's own sister company, a sanitary care brand we built in house from a blank canvas. Because it's ours, it is the clearest look at how we work when we own every decision: identity, packaging and content designed together so they all feel like one brand.
The identity pairs a tall, elegant serif wordmark with soft lilac and sage tones, chosen to feel calm and confident in a category that often looks clinical. The packaging covers the front and back of pack plus a cycle pack, with product information laid out clearly alongside the brand. The social feed carries the same palette into lifestyle and product posts, and a 15-page brand manual documents the whole system so packaging, ads and posts stay consistent as the range grows.
Designing the packaging, the feed and the rules at the same time means nothing has to be retrofitted later: every new product or post already has a place in the system. It's the same joined-up approach we bring to client brands through our unlimited design subscription.
Reviewed & accredited
Rated by clients on Clutch. Backed by the industry.
The Feed.
Content that blends into the feed without losing the brand.