Hello Bleu × Senua

A concept skincare brand built entirely from scratch. Identity, palette, typography. Every detail designed with intention.

Social Media Brand Guide The Brief
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The Feed.

Clean, minimal content designed to feel at home in any skincare feed.

Senua skincare social media post 1, designed by Hello Bleu
Senua skincare social media post 2, designed by Hello Bleu
Senua skincare social media post 3, designed by Hello Bleu
Senua skincare social media post 4, designed by Hello Bleu
Senua skincare social media post 5, designed by Hello Bleu
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Brand Guide.

Every element that makes Senua, Senua. Flip through the full identity system.

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The Brief.

A whole skincare brand, from a blank page.

The project

Senua is a concept skincare brand we created from scratch to show what a complete identity system looks like when every decision is made on purpose. Skincare is a crowded, noisy category, so the goal was a brand that feels calm, clean and trustworthy at first glance.

What we designed

The identity starts with a single leaf mark and a light, widely spaced wordmark, set on a soft sage green. Around it we built the full system and documented it in a 14-page brand guide: how the logo is used, the colour palette, typography and how they come together on real pieces. The social posts then put the system to work: product shots, a simple three-step skincare routine explainer and launch-style announcements, all minimal and easy to scan in a busy feed.

Why it works

A brand guide is what keeps a brand consistent once more people start making things for it. Anyone designing a label, an ad or a post can follow the same rules, so the brand looks like itself everywhere. If your brand needs a guide like this, it's part of our design subscription.

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Reviewed & accredited

Rated by clients on Clutch. Backed by the industry.

Semrush Agency Partner
Member, P@SHA
Registered with PSEB