Free tool · SEO
SEO ROI
calculator.
What would ranking be worth? Put a dollar figure on page one. Free, no sign-up.
Run the numbers.
Put a dollar figure on ranking for your keywords. This free SEO ROI calculator estimates the organic traffic, customers and revenue page one could bring you, and whether it would pay back your SEO investment.
From about 1,072 extra visitors a month once you rank.
WORTH IT: Once you rank, SEO would make $1,481 a month in profit after paying for itself, and the traffic keeps coming when you stop spending.
Get a free SEO audit →How do you calculate SEO ROI?
Estimate the visits you'd get from ranking (search volume × click-through rate), turn them into sales (visits × conversion rate × sale value), then compare the profit with what you spend on SEO. ROI = (profit from organic sales − SEO cost) ÷ SEO cost.
The SEO ROI formula.
How to calculate SEO ROI in three steps. No black box.
01
Visits
searches × click-through rateHigher positions take a much bigger share of the clicks, which is why moving from page two to the top three changes everything.
02
Revenue
visits × conversion × sale valueBetter pages convert more of those visitors, so on-page work raises revenue without needing more traffic.
03
ROI
(profit − SEO cost) ÷ SEO costUnlike ads, organic traffic doesn't stop when you stop paying, so the return keeps compounding.
Real results.
A craft cannabinoid brand in a niche where most ad platforms say no.
$11,344 → $47,503
A craft cannabinoid company
Monthly organic revenue grew from $11,344 to $47,503 in 18 months, with organic conversions up 478%.
Read the case study →SEO
Full suite. On-page, off-page, blogs, backlinking and fixes, plus AI search (AEO/GEO) optimisation and a monthly report.
$1,199/mo
No hidden fees. Cancel with notice.
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Send us your website and we'll come back with the keywords worth chasing, what's holding your site back today, and a realistic timeline to page one.
- Real keyword and competitor data for your market
- A list of quick wins you can fix this month
- Lock in 20% off your first package when you start
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Good questions.
The things people ask us most about SEO returns.
How long does it take for SEO to pay off?
Most campaigns see first ranking movement around month three, then build from there. The numbers in this calculator are what you could earn once you rank. Our guide to how long SEO takes breaks it down month by month with real client data.
Where do the click-through rates come from?
Backlinko's study of 4 million Google results found the #1 organic result gets 27.6% of clicks and the top three get 54.4% between them. We use about 13% for positions 2 and 3 (their combined share split evenly) and about 3% for the bottom of page one, where position 10 gets roughly a tenth of position 1's clicks.
Where do I find search volume for my keywords?
Google Keyword Planner (free inside Google Ads) shows monthly searches for each keyword. Add up the ones you'd want to rank for. Or send us your site and we'll pull the numbers for you.
How much does SEO cost?
Hello Bleu's full-service SEO package is $1,199 a month. Ahrefs' survey of 439 SEO providers found agencies charge an average of $3,209 a month. See our SEO packages and pricing.
Is SEO better than Google Ads?
They do different jobs. Ads bring traffic the day you switch them on and stop when you stop paying. SEO takes longer but keeps paying back. Read SEO vs PPC for when to use each.
Page one starts
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