Hello Bleu × Snus BB

The project

Snus BB is a nicotine pouch brand based in Barbados. It wanted to look like where it comes from: bright, warm and fun, with none of the clinical feel that much of the category has, while keeping its products and flavours front and centre.

What we designed

We designed feed posts around the brand's products and the island lifestyle around them: bold headline posts for its Cuba range, nightlife scenes and a map post that ties the brand back to home. Two short reels add movement with small, playful animations. The flavor board brings the whole range together on one page, each tin set against a tropical sunset, so the line-up and colour palette can be seen at a glance and reused for menus, displays and posts.

Why it works

Strong colour, big type and a clear sense of place make the posts stop the scroll, while the flavor board gives the team one reference for every new piece. Age-restricted products also need careful, platform-friendly creative, which is everyday work for our design team.