Hello Bleu × Wild Calf Coffee

The project

Wild Calf Coffee is a small-batch roastery in Montana. Its blends are smooth and easy to love, and the brand needed content that felt the same way: friendly, a little playful, and unmistakably Wild Calf wherever it showed up, from an Instagram feed to an inbox.

What we designed

We built the social feed around Wild Calf's bold red, black and cream palette and its calf-head logo. The posts each have a job: drink guides that explain the menu (cappuccino, latte, cortado), product posts for the bags themselves, and lighter, punny posts that give the account a voice. For Instagram stories we drew small custom illustrations for moments like a coffee-tasting countdown and Mother's Day. The email campaigns carry the same look into the inbox: a coffee-tasting event invite, an Easter greeting and a holiday card, each laid out so the key detail reads at a glance.

Why it works

Every piece uses the same small set of colours, type and illustration style, so customers recognise Wild Calf before they read the name. That consistency is what turns a run of separate posts and emails into a brand people remember. It's the kind of everyday design work our unlimited design subscription covers.